Sudarshan Somanathan
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SaaS Plays
Death by MQL
Notes to self
About
Money <> Career
The Cyclical Dance of Professional Life
Jan 1
•
Sudarshan Somanathan
June 2024
A day in the life of LinkedIn
Based on a true events.
Jun 26, 2024
2
January 2023
What growth, growth marketing, growth hacking actually means [UPDATED LIST]
Well, it's complicated.
Jan 1, 2023
•
Sudarshan Somanathan
2
The ultimate B2B buying journey [UPDATED: 2024]
Bonus: It's all in the funnel
Jan 1, 2023
•
Sudarshan Somanathan
A definitive list of actions considered as MQLs
No. 7 will blow your mind.
Jan 1, 2023
•
Sudarshan Somanathan
January 2021
The stair step approach to startup content marketing
A simple playbook to create your first content strategy.
Jan 17, 2021
•
Sudarshan Somanathan
3
Questions and curiosity as a growth strategy.
Could the answer to cookie cutter marketing lie in questions and listening?
Jan 14, 2021
•
Sudarshan Somanathan
Which buyer persona should we sell to?
Three contenders. Fit vs Function vs Power
Jan 7, 2021
•
Sudarshan Somanathan
We all know onboarding, but what is pre-boarding?
Only the top 1% of SaaS products are doing it right.
Jan 1, 2021
•
Sudarshan Somanathan
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