Archive - Sudarshan Somanathan

A day in the life of LinkedIn

Based on a true events.

Jun 26, 2024

January 2023

January 2021

The stair step approach to startup content marketing

A simple playbook to create your first content strategy.

Jan 17, 2021 •

Sudarshan Somanathan

Questions and curiosity as a growth strategy.

Could the answer to cookie cutter marketing lie in questions and listening?

Jan 14, 2021 •

Sudarshan Somanathan

Which buyer persona should we sell to?

Three contenders. Fit vs Function vs Power

Jan 7, 2021 •

Sudarshan Somanathan

We all know onboarding, but what is pre-boarding?

Only the top 1% of SaaS products are doing it right.

Jan 1, 2021 •

Sudarshan Somanathan

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