Archive - Sudarshan Somanathan

Building for Metrics That Don't Exist Yet

How to invest in what you can't yet prove

Mar 23 • Sudarshan Somanathan

The Permanent Messy Middle

Stop waiting for things to stabilize. They won't.

Mar 21 • Sudarshan Somanathan

The Room Doesn't Care About Your Uncertainty

What Satya Nadella and an African philosophy agree on about leadership

Mar 14 • Sudarshan Somanathan

February 2026

Why Constraints Have More Power Than Goals

Productivity through subtraction

Feb 28 • Sudarshan Somanathan

The One Hit Theory: Leveraging Your Spike

You only need to be right about one thing

Feb 21 • Sudarshan Somanathan

Month 14: When Reality Hits

Second year syndrome and how to survive it

Feb 14 • Sudarshan Somanathan

Customer-Led Messaging: Let Them Write Your Copy

One sentence from a Fortune 500 customer killed months of positioning work

Feb 7 • Sudarshan Somanathan

January 2026

The Six-Month Shelf Life

The only skill that doesn't expire

Jan 17 • Sudarshan Somanathan

Your Strategy Is Worthless

What actually changes when you 10x output on the same team

Jan 10 • Sudarshan Somanathan

The Death of Middle Management Is Greatly Exaggerated

The future will split middle management into two.

Jan 3 • Sudarshan Somanathan

January 2025

Money <> Career

The Cyclical Dance of Professional Life

Jan 1, 2025 • Sudarshan Somanathan

January 2023

What growth, growth marketing, growth hacking actually means [UPDATED LIST]

Well, it's complicated.

Jan 1, 2023 • Sudarshan Somanathan

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts